Critical Analysis of a News Release MKT 438

Critical Analysis of a News Release

Public Relations

In 1975 two young men Bill Gates and Paul Allen with dreams of bringing computers to life, and inspired by a Popular Electronics Magazine article, developed a software application that made the power of personal computers (PCS) useful and accessible to everyone. They developed the first programming language for PCS and begin an extraordinary, history making journey that led to the creation of the world's largest and most profitable software company, Microsoft Corporation. (Microsoft 2003). In part due to the nature of the products offered (operating systems and software that is constantly evolving and being updated), and by being the world's largest software manufacturer, Microsoft has the need...