Contemporary Issues in Green Marketing

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Contemporary Issues in Green Marketing

ABSTRACT

In the modern era of globalization, it has become a challenge to keep the customers as well as

consumers in fold and even keep our natural environment safe and that is the biggest need of the

time. Environmental pollution is a buzz word in today's business environment. Consumers are

also aware of the environmental issues like; global warming and the impact of environmental

pollution. Green marketing is a phenomenon which has developed particular important in the

modern market and has emerged as an important concept in India as in other parts of the

developing and developed world, and is seen as an important strategy of facilitating sustainable

development. In this research paper, main emphasis has been made of concept, need and

importance of...

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