Contemporary Issues in Green Marketing
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Contemporary Issues in Green Marketing
ABSTRACT
In the modern era of globalization, it has become a challenge to keep the customers as well as
consumers in fold and even keep our natural environment safe and that is the biggest need of the
time. Environmental pollution is a buzz word in today's business environment. Consumers are
also aware of the environmental issues like; global warming and the impact of environmental
pollution. Green marketing is a phenomenon which has developed particular important in the
modern market and has emerged as an important concept in India as in other parts of the
developing and developed world, and is seen as an important strategy of facilitating sustainable
development. In this research paper, main emphasis has been made of concept, need and
importance of...