Consumer Behavior Perception
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Consumer Behavior Perception
1) The immediate response by our eyes, nose, mouth or fingers to such basic stimuli as light, color, sound, odor and texture is called ____. A) reception B) awareness C) perception D) sensation Answer: D
2) The process by which people select, organize, and interpret sensory information is called ____. A) reception B) awareness C) perception D) sensation Answer: C
3) Which of the following is NOT one of the three stages of the process of perception? A) interpretation B) adaptation C) attention D) exposure Answer: B
4) As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ____ value. A) hedonic B) Gestalt C) embedded D) referent Answer: ...