Compare and Contrast Promotional and Advertising Strategies

Promotion & Advertising Strategy

Promotional Strategy

This is element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market. In order to develop a promotional strategy deciding on a marketing communications strategy is one primary role of the marketing manager and this process involves some key decisions about who the customer is, how to contact the consumers, and what the message being delivered to the customers should be. Another primary role is the decision on who will be the target market for the company to market their products too. Target group can be based on a number of things such as age...