Company G 1-Year Marketing Plan

Contents Company G Mission Statement 3 Product Description and Classification 3 Product Description and Support of the Mission 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porters Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 9 Promotion Strategies 9 Marketing Implementation 10 Product Action Plan 10 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 11

Introduction Company G is a well-known leader in the electronics market. In...