Company G 1-Year Marketing Plan Table of Contents

Introduction 2 Product Description and Classification 2 Company G Mission Statement 2 Consumer Product Classification 2 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porters Five Forces Model 3 SWOT Analysis 4 Strengths 4 Weaknesses 4 Opportunities 5 Threats 5 Market Objectives 5 Product Objective 5 Price Objective 5 Place Objective 5 Promotion Objective 6 Marketing Strategies and Implementation 6 Product Strategies 6 Price Strategies 6 Place Strategies 6 Promotion Strategies 6 Marketing Implementation 7 Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company Gs latest product is Caff Espresso to join their line of...