Company G 1-Year Marketing Plan

Table of Contents

Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porters Five Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Customer Service: Company G will have a phone number that is available 24 hours 7 days a week for customers to call with problems or complaints. 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Marketing Implementation 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9...