COM 285 Week 2

Individual Assignment: Audience Analysis Paper

Write a 1,050- to 1,200-word paper addressing your steps of preparation for a situation in which you are a sales manager who is called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers and salespeople. Knowing that communication must always be designed with the audience in mind, answer the following questions:

What characteristics of the audience must you consider?

What communication channels are appropriate? Explain.

What are some considerations to keep in mind given the diversity of the audience?

How would you ensure that your message is effective?

Format your paper according to APA standards. (For information on formatting, writing, and APA, please see:

All papers must include an APA formatted cover page and APA formatted reference page. Your paper must contain at least two sources that are properly cited, and must be in a Microsoft Word Document. Post your final version to the assignment section by Monday.

Discussion Questions

What are the three most important points that a group must keep in mind when working collaboratively on a writing project? Why? Support your response with references to the readings, facilitator's posts and personal experiences.

What are at least two effective techniques in preventing or resolving conflicts when working in groups? Support your choices with references to the readings, facilitator's posts and personal experiences.