JeNae Jones Professor Austin Marketing 335 September 21, 2007 Coca Cola Case

1. How their attitudes and beliefs might differs from those of less involved, less loyal consumers? The new coke that was introduced to the market in 1985, affected loyal customers, because original coke was considered the best tasting beverage on the market. So, when coke accounted that they would create a new coke. The loyal and involved consumers began to protest to the new idea. The original coke is what the people were use to drinking. The less loyal and involved consumers. They were not move by the idea, because they may have not like the original product of coke, and would not mind if coke made the changes to coke to the new coke.

2. Do you think it is possible for consumer to be loyal to more then...