Chocolate Confectionery

I Table of Contents

I Table of Contents 2

II List of Figures 3

III List of Abbreviations 4

1 Executive Summary 5

2 Macro Analysis of the Confectionery Industry 7

3 PESTEL Analysis of the Confectionery Industry 9

3.1 Analysis 9

3.2 Conclusion 12

4 Porter Five Forces Analysis 15

5 Industry Life Cycle and Industry Dynamics 18

6 Lindt & Spruengli Company Overview 22

7 Business System 24

7.1 Resource Base of Lindt & Spruengli 24

7.2 Activity System (Value Chain) of Lindt & Spruengli 26

7.3 Product Offering 28

7.4 Lindt's positioning in comparison to Competitors 33

8 Organizational Structure 34

8.1 Organisational Process 35

8.2 Organisational Culture 36

9 SWOT Analysis 37

10 Recommendations 38

10.1 Exposing the Corporate Social Responsibility 38

10.2 Product Development...