Chapter 7 Study Questions:

1. Identify and describe the four major characteristics of the B2B market. How do these characteristics differ from the B2C market? B2B stands for business to business, while B2C means business to consumer. B2B businesses sell products and services directly to other businesses. B2C businesses sell products and services to customers for personal use. This can include cruises, clothing, cars, landscaping services and so much more.
2. Identify and describe the three major factors that influence purchase decisions in the B2B market. Imagine you are a medical supplies wholesaler. How might these factors influence your purchase decisions? Environmental- economic, political, regulatory, competitive, and technological considerations...