Chapter 6 Study Questions:

1. What are core values? Describe what you think are three core values of American society. How do these values impact our buying behavior? Core values are the fundamental beliefs of a person or organization. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide. Three core values of Americans are work ethic, desire to accumulate wealth, and the importance of education, individualism, freedom, youth, health, volunteerism, and efficiency.
2. Why is the concept of acculturation important to marketers who want to target such groups as Hispanic,...