Chapter 5 Study

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Chapter 5 Study Questions:

  1. Explain the difference between E-business and E-marketing. Name and describe the five business activities that take place via the internet. E-business: wide range of business activities that take place via Internet applications. It can be divided into five broad categories: e-taling, business to business transactions, electronic data interchanges, emails (blogs, video, other web enables communication tools) and the gathering and use of demographic, products, and other information through web contacts. E-marketing: strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools. Application of electronic tools to contemporary marketing has the potential to greatly...

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