Chapter 16 Study
in Other (Other) by vomms
Favorite
Add it to your favorites and revisit later
Instant Download
Previewing 1 of 2 total pages.
Regular Price: $4.29
Your Price: $3.00 (30% discount)
You Save: $1.29
Your Price: $3.00 (30% discount)
You Save: $1.29
Description
Chapter 16 Study Questions:
-
What is the role of integrated marketing communications (IMC) in a firms overall marketing strategy? When executed well, what are its benefits? IMC is the coordination of all promotional activities to produce a unified, customer focused promotional message. It helps to create competitive advantage, boost profits and sales, help customers, while strengthening relationships and simultaneously saving time, money and stress. IMC helps to move customers through the various stages of their buying process - before, during and after.
- Describe the elements of the promotional mix? Personal Selling- interpersonal influence process involving a sellers promotional presentation conducted on a person-to-person basis with the buyer and is the...
Comments (0)
You must sign in to make a comment.
Rating:
Published On:
02/23/2020
Last Updated:
02/23/2020
Print Length:
2 page(s)
Word Count:
456
File Name:
chapter-16-study-questionsdocx-50.docx
File Size:
140.64 KB (0.14 MB)
Sold By:
vomms
Purchased:
0 times
Best Seller Ranking:
#