Chapter 14 Study Questions:

1. What is the purpose of distribution channels? Describe four functions that distribution channels perform. Distribution channels (aka marketing channels) are a system of marketing institutions that enhances the physical flow of goods and services also ownership title, from producer to consumer or business user. The four functions are: -reduce the number of marketplace contacts necessary to make a sale -adjust for discrepancies in the markets assortment of goods via process known as sorting -standardizes exchange transactions -facilitate searches by both buyers and sellers
2. What is a marketing intermediary and how does the role of an intermediary contribute to marketing? Marketing intermediary is the organization that operates between producers and...