Chapter 12 Study
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Chapter 12 Study Questions:
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What are four classifications of consumer products? In addition, give an example of a product you would find in each classification. Explain how each would be marketed.
- In classifying consumer services, identify five factors that marketers should consider. Characteristics of services are: intangible, inseparable from the service providers, perishable, cannot be standardized, buyers play important roles in the creation and distribution of services, and wide variations in service standards.
- What are the differences between business to consumer products (B2C) and business to business products (B2B)? Describe a product that could be used in both categories. Consumer (B2C) products are products destined for use by ultimate...
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Published On:
02/23/2020
Last Updated:
02/23/2020
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