Chapter 10 Study Questions:

1. Explain the development and current status of the marketing research function. Function is the collecting and using of information for marketing decision making.
2. In the era of big data, present some opportunities and challenges now facing people who work in marketing research? Information that originates in unprecedented volume and at unprecedented speed from the world around us. Too much info can make it hard to determine what is actually usable, and how to use it.
3. Define the concepts of data mining and predictive analytics? How can these research activities be used in combination? Data mining is the process of searching through computerized data files with special software to detect patterns, while predictive analytics...