Challenges to GM

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Gm Challenges

A Brief History of General Motors (GM)

General Motors Corporation is the predecessor of today's General Motors Company. It was founded in the early 1900's, a time when the infant auto industry teemed with thousands of companies, large and small (Author Unknown).

Billy Durant, GM founder invested in Buick in 1903 after which he assembled the company that became GM. He incorporated GM in September 16, 1908. Durant included Oldsmobile, Cadillac, and Pontiac into the family within a few years after the incorporation. His fast pace of acquisition wore out GM's bankers and Durant stepped down in 1910 as the president of GM. Durant together with Louis Chevrolet, a racecar drive, created a new brand of cars to challenge the Ford Model T. By 1916, Durant had acquired a lot of GM stock...

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