ch01 mini case
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Description
CHAPTER 1 Mini-Case
Mini-Case: Insight into Consumer Decision Making
Various media equip consumers to make side-by-side comparisons Sometimes customers know just what they want: a particular
of brands relative strengths (e.g., Consumer Reports, ). brand or a particular feature. Sometimes their thoughts meander
...
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Published On:
08/07/2016
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1 page(s)
Word Count:
316
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ch01-mini-case-30.pdf
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392.96 KB (0.39 MB)
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