Visual Literacy in Business

CGD218 Visual Communication and Approaches

Visual Literacy in Business (BNC1111A)

Visual Communication and Approaches

"Visual communication is a central aspect of our lives, and much of this communication is done indirectly, through symbolic means: by words, signs, and symbols of all kinds" (Berger, 2008a, p.2). Utilizing communication is an important part of advertising or expressing ideas without actually saying them.

I recently finished a visual project in which I was required to reflect on the effectiveness of visual communication using at least three different approaches to convey my message.

The different approaches I used in my visual project to demonstrate the effectiveness of visual communication are as follows: images, typography, color, signs, and...