CGD 218 Week 1 Assignment

Visual Identity. Examine the visual identity (logo) example. Write a one to two page paper addressing the following questions:

a. Do you recognize the company or organization represented by the logo?

b. If you do, where were you first introduced to this logo?

c. Over time, has the graphic changed but still remained recognizable and associated in your mind with the company or organization?

d. What does the graphic design or object it represents tell you about the company or organization?

e. What basic design elements and graphic techniques were used in the creation of this visual identity?

f. How does the visual identity graphic fit with the product or service of this company or organization?