"Visual Identity"

Theresa M. Odom

CGD 218

Professor Kimberly Horton

May 28, 2012

Visual Identity

The logo presented is an apple. I do recognize the company as Apple Inc. I was first introduced to this company and logo when I first purchased an iPod in high school. Apple Inc. sells more than an iPod, which is an item that plays songs without needed a compact disk or record. They manufacture and sell computers, laptops and many other electronics. I am sure the logo must have changed over time, but it has always remained a single apple with simple lining or coloring. It is very easy to recognize that it is still Apple Inc. This graphic design tells me that a simple apple that can be by itself represents a powerful company that does not need fancy gimmicks or designs to catch...