LEARNER NAME: Alexandra Bravo SPECIALIZATION: Marketing MENTOR: Dr. Kay Green

Scholarly Business References (3 to 5) (min 2 Peer Reviewed Journals APA citation) Main points/Findings and Evidence/Protocol of Scholarly articles

Lahuerta-Otero, E., & Cordero-Gutirrez, R. (2016). Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter. ScienceDirect, 64(November), 575-583. Retrieved July 20, 2018, from

(Lahuerta & Cordero, 2016)

Findings: Social influence on Twitter (a micro blogging social media platform) can be obtained through using strategic methods such as embedded twitter links, mentions, hashtags, sentiment, following to...