Case Study for HCA 210

I. Introduction

Business-level strategy is an integrated and coordinated collection of commitments and actions that are used by firms to achieve a competitive advantage. The firms utilize core competencies in certain product markets. Under this strategy, firms specify their choices on how they plan to compete in individual product markets. It's important that every firm develop a business-level strategy to create differences between its position and its competitors' positions. The relationship between customers and business-level strategies is very important because customers are the source of the strategy's success. It's imperative that the firm differentiate who the customer will be (market segmentation), what are the customers' needs, and how the company plans on...