Case Analysis Please respond to the questions at the end of the case titled, Sweetest Dreams Inn, page 655 of your text. You can provide any other remarks you wish since your points will be determined in large part by the comprehensiveness of your analysis (Breadth, Depth, and Application).
Evaluate Mai Phans present strategy. What should he do? Explain.

While affiliating with a national motel chain definitely has its perks, and it may bring in a little more business, I dont think it is necessary at this point. Mai Phan needs to take the demographic and behavioral results of the study done by the regional tourist bureau into consideration. He needs to make modifications to his motel that will appeal to more customers.

The information that grabbed me the most was that 78%...