Case Analysis Cadbury Beverages Inc Crush Brand

Running head: Cadbury Beverages, Inc.: Crush Brand

Cadbury Beverages, Inc.: Crush Brand

MKT 450

1.) Three main participate in manufacturing and distribution of carbonated soft drinks in the United States: concentrated producers, bottlers, and retailers. The concentrated producers' and bottlers' responsibilities differ for regular and diet drinks. Bottlers are responsible of serving retail outlets, such as placing in-store displays, local advertising, and restocking, whereas concentrated producers are responsible of developing new products, national consumer advertising, promotion programs, and marketing research. There are approximately 40 concentrated producers in United States, but only top three (Coca-Cola,...