PARAMETERS TO DO COMPARISON ON CARS REPORT

You are a middle-level marketing manager in a large wholesale organization.

This morning, your boss called you into her office and informed you that 126 cars

in the company's sales fleet were ready for replacement. She asked you to do the

research and write a report that would recommend a purchase to replace the cars

about to be retired.

Pick four cars that are comparable-for example, the Ford Fusion, the Honda

Accord, the Chevrolet Malibu, and the Toyota Camry. In selecting a particu-

lar type of car, you might want to make some assumptions about the products

handled by your salespeople and whether they carry bulky samples. For the pur-

poses of this report, we will assume you considered other similar cars but the

four you chose are...