C714 Business Strategy Task 2 SWOT ANALYSIS

A SWOT analysis is vital when developing a strategic plan for a company. The basis for the SWOT analysis is to give the company different viewpoints of the business, by pointing out the good and the bad. It offers a pat on the back for what the company is doing right and shows what they are doing wrong. It gives varying directions that can be taken depending on what the desired outcome is for the company. STRENGTH- Currently, Eze-Pleeze supplies more than 50% of the largest fast-food chains in the U.S. This in and of itself is something. The idea that one company provides more than one-half of the market is considerable. Its reasonable to presume that as these companies grow and expand into possible foreign markets, they will continue...