C714 Business Strategy Task 2 The SWOT analysis considers four significant areas and gives an impartial perspective of each in the beginning phase of the strategic planning process. The (S) Strengths and (W) Weaknesses are an internal assessment of the positive and negative aspects currently in the company as well as (O) Opportunities and (T) Threats which are external assessments of the positive and negative aspects of possible things to come. (Laidre, 2011) It is vital for the Senior Executive Leadership Team to work together in this process and to consider all perspectives to ensure sound business decisions result. Poor business decisions can result if one area is left behind and not included in the decision-making process. The strengths for Eze-Pleeze include currently supplying...