Business Communication C716

The Importance of Cultural Sensitivity

As more and more companies employ people from diverse cultures and accommodate clients with business operations in multiple countries outside of the United States, there is always a risk that someone might inadvertently offend without realizing. Cultural awareness is more important today than it has ever been. This awareness is about understanding local customs, traditions, government regulations, and world economies. What is acceptable in the United States should not be assumed acceptable in all countries. The importance of cultural sensitivity when dealing with international clients is vital to all companies today, from small to large. Cultural sensitivity awareness has become a top priority for many companies,...