Every person making personal financial decisions is a CONSUMER

Daily buying decisions involve a trade-off between current spending and saving for the future.

FACTORS affecting daily buying habits:

Economic (inflation, interest rates, tax rates, Gov regs, product safety)

Social (lifestyle, interest, hobbies, peer group, culture, advertising, media)

Personal (gender, age, occupation, income education, marital status, family size)

The only way to have long-term financial security is to not spend all of your current income.

Throughout your life your buying decisions reflect many influences. You should consider opportunity costs to maximize the satisfaction you obtain from available financial resources.

Commonly overlooked trade-offs when buying include:

Paying a higher price over time by...