Western Governors University C714 Business Strategy

Executive Summary

EZ-Pleeze is currently doing well considering the major net losses that it recently endured. EZ-Pleeze is poised to push into the top three corn and potato producers. Their marketing strategy is working, and can be improved through specific tailoring which we will discuss later. Becoming the primary supplier for the largest fast food chains is an incredible achievement for EZ-Pleeze and needs to be protected at all costs as that is what is driving the sales revenues. EZ-Pleezes mission statement is, EZ-Pleeze is currently the fifth largest corn and potato products company in the United States. In the United States, we lead the industry in research and development (R&D) focused on nutrition, genetic...