Western Governors University C714 Business Strategy

SWOT Analysis

1. The importance of a SWOT analysis. a. The SWOT is essential in the process of building the strategy. The SWOT analysis is a critical view on EZ-Pleezes strengths and weaknesses internally, and the opportunities and threats faced externally. It is important for EZ-Pleeze to recognize their areas of forte and limitation, as well as the openings to grow, and the things that could cause severe damage when building a new strategy. Any organizations SWOT analysis will change over time, so it should be done routinely to ensure that the business is taking full advantage of the situation in which it stands.
2. Strengths: a. EZ-Pleezes culture is rare in the service industry. Their desire to treat their employees with...