Business Strategy Task 1 Western Governors University Task 1

1. Company Description a. EZ-Pleeze falls under the collaborative organizational culture. The case study shows that EZ-Pleeze views its employees as its greatest asset. This outlook prompted EZ-Pleeze to provide health and wellness programming, as well as opportunities for professional development and growth through paying tuition, promotions, and employee credit unions. i. EZ-Pleeze does not have an acceptable Mission Statement. The purpose of the Mission Statement is to:
2. Identify the companys product or service
3. Specify the buyer needs it seeks to satisfy
4. Identify the customer group or market is attempting to serve
5. Specify its approach to pleasing customers
6. Provide the company its own identity...