Business model innovation in alliances Successful configurations
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Journal of Business Research 69 (2016) 35843590
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Journal of Business ResearchBusiness model innovation in alliances: Successful congurations Ricarda B. Bouncken , Viktor Fredrich 1 University of Bayreuth, Germany
a r t i c l e i n f o a b s t r a c t
Article history: Managers and researchers discuss the high potentials of business model innovation (BMI) that may bank upon Received 1 August 2015 alliances' value creation potentials. Yet,...
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