Business model innovation in alliances Successful configurations

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                                                            Journal of Business Research 69 (2016) 35843590

                                                             Contents lists available at ScienceDirect

                                                       Journal of Business Research

Business model innovation in alliances: Successful congurations Ricarda B. Bouncken , Viktor Fredrich 1 University of Bayreuth, Germany

a r t i c l e i n f o a b s t r a c t

Article history: Managers and researchers discuss the high potentials of business model innovation (BMI) that may bank upon Received 1 August 2015 alliances' value creation potentials. Yet,...

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