Business case study - Mcdonalds Case Study

Financial Analysis of the McDonald's Corporation

Abstract

McDonald's is the most famous and well-known fast-food company in the world. This case study examines McDonald's from a financial standpoint. This case study will be broken down in three parts. Discussed first will be a full description of McDonald's corporation, including its background, followed by a financial overview with comments for each financial category reviewed, the a comparison of financial ratio's between McDonald's and it rival Burger King derived from their 2009 and 2009 annual reports. Finally a support will be provided based off of all findings.

Part One: Company Description

The McDonald's Corporation is a well-known restaurant chain that franchises and operates fast food...