Literature Review - Survey Sampling

Matthew King

Liberty University

BUSI 600-B13 LUO

Dr. Shawna Wentlandt

September 27, 2014

Abstract

Conducting a survey is an incredibly fruitful method in gathering informational data related to a particular field or idea. When conducting that survey, one of the first questions to answer is who will partake in the survey. The methodology employed to determine how many, and the parameters of who will be surveyed is known as sampling. This literature review will summarize and synthesize many articles on the topic of sampling.

Introduction

Literature Review Purpose

This literature review will summarize and synthesize over twenty-four articles related to the science and art of survey sampling. An understanding of sampling will not be necessary to...