Grading Summary These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. Date Taken: 6/21/2015 Time Spent: 1 h , 21 min , 30 secs Points Received: 9 / 10 (90%)

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Of Questions:

Correct:

Multiple Choice 10 9

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Question1. Question : Starbucks Coffee introduces a Decaf version of their existing regular Christmas Blend coffee during the holiday season. Which of the following terms does this example BEST illustrate?

Student Answer:

Cannibalization

Prototype test

Planned obsolescence

Line extension (The answer can be found in Section 3.2: "Managing Product Life Cycles" inPrinciples of Marketing)

Points Received: 1 of...