BUS87300 Activity

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CNP Bank Card Case California Southern University BUS 87300

CNP Bank Card Case Introduction The CNP Bank has a system of determining appropriate customers for issuing the new credit cards. CNP Bank rates the customers in terms of projected probability of being a profitable customer. CNP Bank has a scoring card that includes Age, Time at same address, Automobile age, Monthly Car Payment, Housing Cost, and Checking/Savings Accounts. The score is calculated by the sum of all six categories. The current three potential customers are David Born, Edward Brendan, and Ann McLaughlin.

CNP Bank Card Scoring Table Age Under 25 (12 pts.) 25-29 (5 pts.) 30-34 (0 pts.) 35 (18 pts.) Time at same address 1 yr. (9 pts.) 12 yrs. (0 pts.) 34 yrs. (13 pts.) 5yrs. (20 pts.) Auto age...

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