The Case of the New Apple, Inc

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BUS620: Managerial Marketing (NAC1436A)

Instructor: Murad Abel

September 22, 2014

Apple Inc. (Apple), incorporated on January 3, 1977. In the beginning of the 21st century, the developments in computer technology went at a rapid pace by Apple and Microsoft which led to changes in the way visual and audio media was perceived by consumers. The nature of technology is affecting how we live and has become incredibly pervasive. Apple is a well-known company with many technological advantages and advantage is in the marketing world. Apple is a multinational corporation that specializes in the production of business and consumer computers, software, media devices, applications, and manufactures electronic goods such as the iPhone, iPod and the...