Industry Forecasting

Carla A. Smith-Todman

Managerial Marketing BUS620

Dr. Sharif Muhammad

January 10, 2011

Ashford University

Industry Forecasting

Technology is a thing of beauty. The technological advancements that the world has accomplished in the past 50 years are amazing and have surpassed what men have achieved for hundreds of years. Although mankind has made leaps and bounds with respect to creativity and inventiveness, as of late it has truly skyrocketed. Many people claim to have visions of the future. However it is not easy for organizations to foretell or forecast how a product will survive in an industry without careful analysis of the product and the market.

These days there are so many organizations offering products and services that consumers can literally...