The Culture of Values: How a company sees itself

Kerry Vault

BUS610: Organizational Behavior

Professor YamilGuevara

Ashford University

April 13, 2015

Introduction

The culture of a company is represented by how values are spelled out, what values are actually represented, and how physical representation of the company meld together to establish how the company wishes to be represented. A company can establish presence and create a message through signage, logos, and other visual cues that speak without making sound - otherwise known as observable artifacts. In addition, the owners of a company create vision statements and core values, known as espoused values, to establish how they would like to be seen by the public and represented by their employees. The reality of how employees...