International and Intercultural Communication

Jessica Shrewsbury

BUS600 Management Communications with Technology Tools

Dr. Smith

June 16, 2014

International and Intercultural Communication

The ability to communicate with individuals from other cultural backgrounds is crucial in today's highly globalized business environment (Durant & Shepherd, 2009). To effectively conduct business in a foreign country, "an understanding of - and adaptation to - cultural nuances and differences" is essential" (Baack, 2012, section 2.4). Cultural similarities and differences can be identified and analyzed by using Hofstede's value dimensions of culture including varying degrees of power distance, individualism, masculinity, uncertainty avoidance, pragmatism, and indulgence (The Hofstede Centre,...