Bus599 Assignment 1 Foreign Market Entry and Diversification
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Bus599 Assignment 1 Foreign Market Entry and Diversification
"Corona Beer (Modelo)"
Foreign Market Entry and Diversification
Strategic Management - BUS599
Strayer University
Abstract
This analysis outlines Corona Beer (Modelo) and its current strategy and position amongst the competition in the beer industry. The key question addressed is the ability of Corona Beer (Modelo) maintaining status as an industry leader among beer producers and distributers. The trends within the global beer market are also examined as it impacts Corona Beer (Modelo). A competitor analysis will be discussed and how Corona Beer (Modelo) will need to perform and react in the ever changing international markets. There will also be strategic challenges identified and how the company will handle them while facing...