Diversity in products

PepsiCo

1. 19 mega brands that each generated 1 billion or more in 2010

2. Pepsi co has divided its product lines into three segments

a. Fun-for-You which includes favorites like Pepsi

i. Starbucks bottled ice coffee

ii. Lays & Doritos

b. Better-for-You foods

i. Baked Lays and other such foods and beverages that have low levels of total fat, saturated fat, sodium & added sugar all foods are in line with global dietary intake recommendations.

c. Good-for-You foods

i. Like Qacker oats that include whole grains,

ii. fruits, vegetables,

iii. low-fat dairy

CCE - Coca- cola clasic is recognized as the world's most valuable brand

1. Top regular beverages

a. Coca-Cola

b. Diet Coke/Coke Light

c. Fanta brands

d. Coca-Cola Zero

1. Zero calorie beverage

3....