Corperate Responsibity

Coke & Pepsi

A Non Financial Comparison

Jessica J. Clifton

Business Enterprise 508

Davies

May 16, 2011

Diversity in products

Along with Coca-Cola, the company's flagship product that is recognized as the world's most valuable brand; CCE's portfolio encompasses a broad range of regular and zero calorie beverage categories including energy drinks, still and sparkling waters, juices, sports drinks, juice drinks, coffee-based beverages and teas. CCE has continually enhanced their portfolio with innovative brand extensions and new products. For example, in 2009 they expanded their energy portfolio through distribution of Monster brands, glaceau brands such as smart water, vitamin water, vitamin energy, Schweppes, and Abbey Well water in Great...