Amazon's E Business Model; Innovation Beyond the Internet

Jessica J. Clifton

The Business Enterprise

Davies

May 2, 2011

Abstract

Change is one of the one few definite facts of life, without change many things would become obsolete. Peter F. Drucker describes innovation as the specific instrument of entrepreneurship; he calls it the act that endows resources with new capacity to create wealth. Innovation is key to our everyday lives webseter's defines it as change that creates a new dimension of performance. According to Business week; today, innovation is about much more than new products. It is about reinventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalization widen...