BUS499Week2Assignment1StrategicManagementandStrategicCompetitivenessin Other (Other) by THEEXPERTTUTOR
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Strategic Management and Strategic Competitiveness Professor Business Administration
Globalization has had a positive effect on Starbucks and it operations; Add modern technology to the advent of globalization and the on the go work habits of todays professionals, and you truly have a marriage made in technology heaven. All Starbucks offer Wi-Fi, which makes it an ideal place for professionals to come for interviews, meetings and also to finish up their work projects; College students drop in to complete their homework assignment, and parents come in for a little peace and quiet, a cup of coffee and some time for themselves. In 2011, Starbucks experienced an increase in profit of 11 percent with 8 percent of that resulting from global sales. The company served more...