Introduction The heart and soul of your business success lies in its marketing techniques and decisions. Most aspects of your business depend on successful marketing. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Peter Drucker once said that the purpose of a business is to generate new customers, and only two functions do that, marketing and innovation. All other business functions are expenses[ CITATION Dru10 \l 1033 ]. This could not be any...