Case Study 1: Midas Service Repair Shop BUS 644 Operations Management

The Midas case study provides a scenario about two service centers that provide similar services and poses the question as to whether they are actually competitors. The first service center is Midas shop which is not a full-service repair shop but instead focuses on a small range of services such as muffler repair, brakes, and shock absorbers. It also uses national advertising to develop wide geographical coverage. The second service center is Genoa Fords service center, which is part of a Ford Dealership. Unlike Midas, the Genoa service center is a full-service repair shop because it must meet the needs of a wide variety of customers. Also, unlike Midas, Genoa does not rely on advertising or...